Ofcom’s new code of practice in respect of how consumer ISPs sell broadband comes into force tomorrow. It has been brought about because up to 25% of consumers consider that they don’t get the speeds they expect from a broadband connection.

There has been a lot of controversy surrounding how ISPs sell broadband, specifically in the consumer space as they have been desperately trying to outdo each other with tales of superior performance, unlimited downloads, bigger, faster, better etc.

Whilst the code does not apply to business services it is a good code. Timico has always operated in a transparent way in respect to selling ADSL. For example our 21CN ADSL2+ service in theory will provide download speeds of up to 24Mbps. In reality users are unlikely to get this. I will be publishing the results of our trials after Christmas showing what speeds the trialists have been getting.

The ISPA is issuing a press release today supporting this Ofcom code of practice.