I spent some of this morning with our marketing team discussing our twitter marketing strategy. This is a very new field and it is interesting to see how people go about getting exposure on the site.
For example I get people I’ve never heard of signing up as followers. This prompts me to take a look at their profile and as often as not I sign up to follow them. Voila – their marketing approach worked. I was amazed to see people with 20,000+ followers – who were following similar numbers.
Jeff Pulver, who has appeared before on this blog has launched a call for speakers for a new conference called the 140 Character Conference (if you don’t understand where the name comes from I’ll explain offline 🙂 ).
This is perfect timing in my book. I could have done with it before our marketing meeting this morning because we were learning it and making it up as we went along – “it” being the science of twitter based marketing.
The conference is in New York New York so it is unlikely that I will be going. I will however be following it on line, on twitter of course which I successfully did for Jeff’s SocComm conference last month. Jeff is going after 140,000 online followers for the event.
You can see the conference call for papers announcement here on facebook or sign up for a place here.