Tiscali featured on the BBC’s Watchdog consumer programme tonight.  A number of unhappy people were heard venting their fury about the company’s service levels.  I suspect that if they focussed more on their most important asset, their customers, they wouldn’t also be in the news because of their financial woes.  It takes a huge amount of effort to win new customers.  Businesses neglect them at their peril.

This is one reason why businesses in particular need to make sure they have a business oriented, responsive,  service provider.  Tiscali is aimed at a low cost market.  At the end of the day you get what you pay for (or not as was the case on Watchdog!)