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Business social networking

Social media accounts for startups

I’ve started to separate personal social media accounts from the blog. Although trefor.net is named after me I want to depersonalise it so that downstream it wont rely on me. I ultimately envisage a small staff of developers and editorial types running the site whilst I swan off to conferences in exotic places, the golf course etc etc.

So far I have separated the google accounts – [email protected] is now a pure play gmail account (if I can put it like that) and have done some work on Twitter. @trefornet is the “official” business twitter handle though not one of those verified jobs you see with a tick – one can but dream 🙂

There is already a trefor.net Facebook page (like it if you will) though it will need some work doing to it and regular post upates. That will come more easily when I have a developer on board.

I have also enabled a Google+ profile for [email protected] This will need some thought as to modus operandi. Google likes to recognise people rather than businesses. I suspect that we will end up with every bit of content frm the blog being linked to on the trefor.net page but only my own stuff on my personal one. There is already a trefor.net page on Google+ that hasn’t been updated for years.

LinkedIn will also need some work. I’ve updated my profile but will have to give some thought as how best to use it. LinkedIn, which I used to largely ignore as a vehicle for people to get jobs or sell things, is going to become more useful (now that I’m selling things). Networking is the name of the game really, in more ways than one.

Much of the development of the blog will rely on having a developer on board. So far there hasn’t been a rush of applications so I’m going to have to step up the activity levels there. Working out of a business innovation centre in Lincoln this seems to be a common thread. A business these days needs to work online and needs web development skills.

There is a good Computer Science Dept at the University of Lincoln so it isn’t as if there isn’t a supply of grads out there. Lots of students would like to stay in the town where they went to University if they could. They typically associate the location with having a good time. At least that’s how it was in my day :). Next week I’m going to pop round and have a chat with the prof. He’s just round the corner from the office.

The whole social media thing is important because this site needs to be a living organism, interacting with its readers in many ways. What’s more by “embedding” itself in social networks we will know more about the readers although I’m totally cool with people using anonymised credential when leaving comments. The value of a business lies with its customers and whilst they aren’t paying for anything,the readers are in fact customers.

As Trefor Davies over the years I have built up a reasonable sized network of contacts using social media. Trefor.net the business is tarting from scratch although obviously there is going to be a high degree of cross fertilisation to begin with. It will be interesting to see, for example, how the Twitter follower count for @trefornet, currently  0, grows compared with @tref, currently 2,572. @trefornet will be more informational and a feedback channel as opposed to the drivel that @tref often spouts:)

Anyway that’s enough waxing on. Got social media profiles to write etc and I’m off out to lunch at a posh restaurant in Nottingham today so must go.

tata

Trefor Davies

By Trefor Davies

Liver of life, father of four, CTO of trefor.net, writer, poet, philosopherontap.com

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