iPhone 6 release date – blog post used for metrics trial
The iPhone 6 release date is no no interest whatsoever to me other than the fact that the event itself is as usual stirring up lots of interest in the online media. The reason for this is simple. Web based businesses usually make their money in three main ways:
- online advertising based on page impressions and click throughs
- affiliate marketing revenues – commissions on sales made as a result of click throughs
- by selling goods and services
The key to making money is to get high numbers of relevant visitors to your site. A site selling cameras, for example, isn’t going to benefit from someone searching for cars. Google tries to help the searcher by constantly refining its search algorithms.
A subject such as the iPhone 6 release date is going to attract a lot of interest from a fairly wide demographic and represents a good opportunity to convert site visitors to revenues from one or more of the above listed mechanisms. All the “mainstream” media are going to want to use such an event to attract visitors and this they very much do. We get a constant dribble of non-news, rumours, “leaked images” and speculation about specifications. All this despite historical evidence that suggests each launch produces a product that is not very different to its predecessor. Apple et al have great marketing teams.
It is easy to see why the media participates in the hype. The featured image is a screenshot of the Keyword Planner tool supplied by Google to help advertisers with their Adwords campaigns. You can see that there are an awful lot of people (and this is specifically in the UK) searching for iPhone related information1. Almost 785,000 785,ooo searches a month. That’s a lot of visits to compete for. It’s no wonder the media is
weighing itself dumbing down with “relevant” clickbait even if the clicked to information is scant.
Our plans for the trefor.net business include organising events but we also in the process of producing specialist brand sites geared at making money from affiliate marketing. There is a lot of money to be made in commissions from the sales of broadband connections, mobile phone signups etc and the space is already fairly crowded. Participants in this market, essentially that of online deal comparison, can easily make seven figure revenues from a single brand if they are at the top of the Google rankings and have a website well optimised to converting visitors to cash.
At trefor.net we are getting into the process of website Search Engine Optimisation. It’s fairly standard stuff. You have to include relevant keywords both in your metadata and in your content and have a properly structured site with urls also containing keywords. Links, both inbound and outbound from relevant authoritative sites are also important. These are all things you can work on. We have been writing content for over 6 years with 2,328 posts to show for it. For most of this time scant regard was given to SEO. The process of going through a large number of posts and optimising them for particular keywords is somewhat lengthy but is ongoing ans will hopefully be worthwhile. At some stage soon we are also going to optimise the URL structure and this is something we will need to take great care over. The last thing we want to do is to break a ton of existing inbound links.
In tandem with this we look at the behaviour of visitors when they arrive at the site. In an ideal world you want to keep your visitors for as long as possible and have them click on as many pages as possible. Each new click is s potential source of advertising revenue. Google, with its Analytics tool, provides some help in doing this but doesn’t provide a complete picture of the visitor behaviour.
We have just signed up with Crazy Egg which should give us a graphical representation of the behaviour of visitors to the site. Who clicks where and when. By tracking this information we should be able to improve the site so that more people click on more links. In one sense doing this for trefor.net is just a learning curve for the real work which will be on subsidiary brands such as broadbandrating.com (coming soon) which will be our first foray into the affiliate marketing game.
This post, which is using what must be a highly popular search term in iPhone 6 release date (60,500 searches though low competition for the term, presumably because there is currently no money to be made out of the iPhone 6 because it isn’t yet available) is really an engine to monitor the behaviour of readers of the post.
If you are specifically looking for the iPhone 6 release date the word has it it is 9th September. I’m not publishing any images though I did get a sneak preview of the Samsung Galaxy S5 logo before it came out – check it out here.
1 Surprisingly the iPhone 4s is one of the most used search terms in the UK with 201,000 searches a month.