September brings word of new gadgets — smartphones, tablets, cameras, wearables, whatever else — and it all looks so tasty!
Ah, September. Summer holidays fading into memory, work ramping back up, children getting settled into new school routines, a hint of a nip in the air (at least once the sun goes down) as autumn begins baby-stepping into place, and the usual blast of new gadgetry hyper…er, news…no, had it right the first time.
Thick and furious, it seems that this week new smartphone goodness was announced by every player in the space (save for Apple, which has its circled-on-every-calendar iPhone event set for next Tuesday). Most if not all of this activity is in conjunction with IFA Berlin 2014 — Europe’s largest consumer electronics event — though it seems that none of the interested parties could be bothered to wait for the start of the actual event (today, that would be). Among the smartphony gadgets soon to show up on shop shelves are:
- Samsung: Galaxy Note 4, Galaxy Note Edge
- Sony: Xperia Z3, Zperia Z3 Compact
- Microsoft/Nokia: Lumia 830, Lumia 930, and Lumia 730
And those are just the smartphone devices put up for media scrutiny fawning prior to the IFA Berlin 2014’s official opening. Over the next five days similar smartphone announcements are due from HTC, LG, Acer, Lenovo, Huawei, Asus….pretty much everyone except Big Daddy Apple.
As if all of that is not enough, a kit-n-kaboodle of tabletish shiny things are also set for intro (or have already been intro’d), along with some wearable whatnot, and all kinds of digital fun that lies outside of phones and tabs.
It doesn’t take much in the way of deductive reasoning to understand why we as consumers get tech-dumped on during September every year. The mechanisms of hype need a bit of oiling up in preparation for the holidays, interest has to spread from those who are too-in-tune to those who listen to and/or depend on those who are too-in-tune, and the marks…no, no, no…the buying customers need time to get their heads around the cost of the new delights (and time to save coin to buy them).
Only 100 shopping days until Christmas*!
*And 7-8 fewer until Chanukah…but I couldn’t find a website for tracking that.