broadbandrating.com ISP report
Couldn’t help noticing that broadbandrating.com have published their quarterly ISP report.
Highlights include:
Sky was rated top provider for Q4 2014
Plusnet recovered from a number of service outages in Q3 to rise to second place in the overall ratings
BT showed a big improvement in customer support levels with average call waiting times over Q4 dropping from 15 mins to just over 6.
The report also shows a sustained social media campaign in the run up to Christmas took TalkTalk to the top of the Sentiment rankings with EE showing how a piece of good news (launch of TV service) influences the way people feel in a positive way.
Check it out yur. Some interesting graphs to look at in the isp report, one of which is the featured image for this post.
For those who didn’t already know broadbandrating.com is a brand recently introduced by trefor.net as part of our foray into the world of affiliate marketing. There is much dosh to be made in this game although you do have to be quite high in the search engine rankings to get your hands on it.
I first thought of adding such functionality to trefor.net but decided not to sully this site (too much) with the notionally crass commercialism that is the affiliate market.
broadbandrating.com does have some differentiators. We use Sentiment Analysis to rank ISPs – those getting it in the neck most on Twitter get lower rankings. We also use what is known as Customer Support ratings whereby we call up the ISPs every day to see how long it takes them to answer the phone. These result are quite revealing. You can have a play with the different charts for sentiment analysts here and customer support here.
When we first started, BT were often taking an eyewatering 15 minutes to answer the phone. Since then this has improved dramatically (see featured image) and chatting to a senior BT exec last week I’m told it reflects a conscious effort on their part to improve things. Fair play.
The next ISP report will be for Q1 2015 and is due in April.
More anon…
