Date(s) - 01/10/2015
12:30 pm - 2:30 pm
Building Communities of Interest
We live in an online world and your business has an online presence (it does doesn’t it?). How you present your business on the web is key to winning sales. This is true even if you don’t have an ecommerce website. Your customers will check you out online before they talk to you.
It isn’t however as simple as “just having a website” no matter how fine tuned with your message. It’s all about your presence on a whole bundle of platforms, how you are perceived as a business and how you engage with your customers and prospects. Warm customers are easier to sell to and engaging with them via social media can be the equivalent warming them up to toasty proportions.
The first trefor.net Technology Marketing lunch examined the whole concept of PR in tech and communications markets. This second event looks at developing your online presence. Building communities of interest. We discuss what works and what doesn’t. Do you have a blog? Which social media platform should you use? LinkedIn versus Facebook versus Twitter versus Google+. How do you decide?
trefor.net is renowned in the tech industry for it’s executive networking lunches and dinners. We invite expert guest speakers who are able to stimulate a highly productive round table discussion that is both entertaining and informative.
Hitherto these events have largely focussed on the IT Director, CTO and CEO. Now for the first time we are introducing a series of networking lunches aimed at giving value to the Marketing Director. For smaller businesses who perhaps have no marketing department this role is likely to be the business owner – a busy person with many hats.
On this occasion the speaker is Trefor Davies himself, founder of trefor.net and someone with a significant personal online presence. He has along as his guest Helen Jeffrey who is Associate Publisher (Digital) at London Review of Books. Her guest post during Women in Tech week on trefor.net had 750 views becasue she “worked the online platforms to recruit visitors.This is guaranteed to be an interesting and informative lunch.
These events are designed to make the most productive use of your time. A 12.30pm start with a finish at 2.30pm allows you to schedule a useful networking meeting into your busy working day. 2.30 isn’t a hard finish – discussion can continue beyond then if your time allows.
You will get a lot out of this event. If your business operates in the technology and communications markets you need to be there. Due to the intimate nature of this event we are as usual restricting places to one per company. If you want to bring a colleague let us know and we can see if there is space nearer the time.
What people said about the first trefor.net Tech Marketing lunch
Kate Stolworthy, Marketing Exec, Provu Communications
“Great afternoon meeting marketing minds within the VoIP channel. There was plenty of useful advice and the chance to share thoughts and ideas.”
Wayne Mills-Kiddals, Head of Voice Services, Metronet
“Attendance at these events is invaluable, Tref is someone who knows the industry inside out and brings a wealth of knowledge to the table along with like minded people from the industry. Great way of networking and well worth the money.”
Karen Adams, Director, Express Telephony
“I found the trefor.net Tech Marketing lunch to be a really great use of my time and has given me plenty to think about in terms of what to do with our own business”