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The world record attempt started at 6am on Thursday 5^th Feb and ended at 6am the following day. There are three stories to tell here. The first is the charity fundraising aspect that was covered on Friday.

Second is the social media story. This was an event largely promoted using the #comment24 hashtag on twitter but the story was also posted on Facebook, Google+ and LinkedIn. The effort also caught the imagination of a good number of friendly journalists as the list of names in the table of top referrers for 5^th Jan illustrates.

	referring site	# visits	pages/visit	time on site
1	t.co (Twitter)	2,012	2.73	00:04:08
2	facebook.com	903	4.44	00:04:56
3	gizmodo.co.uk	310	2.38	00:02:19
4	thinkbroadband.com	291	4.38	00:04:36
5	forums.moneysavingexpert.com	265	3.24	00:02:58
6	m.facebook.com	240	2.2	00:01:53
7	guardian.co.uk	233	3.07	00:03:50
8	thenextweb.com	221	2.83	00:02:47
9	telegraph.co.uk	207	3.6	00:04:47
10	hootsuite.com	67	2.88	00:04:10
11	community.plus.net	63	2.84	00:02:43
12	plus.url.google.com	59	4.05	00:05:45
13	linkedin.com	57	4.84	00:07:03
14	thelincolnite.co.uk	51	2.25	00:02:07
15	celticquicknews.co.uk	50	1.36	00:00:23

In all according to Google Analytics there were 162 referring sites over the 5^th and 6^th January. A Google search for

It’s always exciting when Ofcom brings out a new report. No, no I really mean that:) There is so much going on in the communications world and fair play to it Ofcom has the resources to produce some really interesting stats.

This time it’s the International Communications Market Report 2011. I’ve only just noticed that its out so haven’t had time to distill its 363 tightly packed pages into five paragraphs as is my usual wont. Don’t worry – that’ll be something to do another day.

In the interest of taking a break from work before going home I do, however, herewith provide you with a few choice morsels to keep you going until those five paragraphs are crafted.