Being a progressive high technology company we have a department that is dedicated to coming up with new acronyms. Ok that’s not an entirely fair description of the marketing department – engineering also does it 🙂
We have been upping the ante on mobile products in the last year or so. The mobile world is rapidly moving on from merely the selling of phones, minutes and handsets (plus BlackBerry of course which has been an added value sell for years).
Unless you have been in a cocoon for the last six months (and you might)