UK Cookie legislation (DIRECTIVE 2009/136/EC) became law on May 25th 2011. This is the one where websites are meant to give you the opportunity to opt out of visiting them if they are using cookies. Cookies can be very “invasive of privacy” though in varying degrees and some potentially not at all. The law, whilst being passed with good intentions has had some unintended consequences, notably affecting some cookie functionality that is useful and likely unintrusive.
I imagine that most of us with a website use Google Analytics. We all like to look at our traffic levels – well I do anyway. There has been some confusion as to exactly what is being required of website owners – rumours for example that sites only using Google Analytics cookies would not be made to comply as GA was “beneficial and not intrusive”.
You may or may not know that I am on the Information Commissioner’s Office Technology Reference Panel. This is an expert body of representatives from stakeholder groups in information and technology related industry sectors.
The ICO, which is the industry regulator, has given the UK a year to implement the cookie directive. This year is up at the end of this month and naturally there has been press comment and a flurry of businesses making adjustments to their websites in an attempt at compliance.
One year on exactly what will the ICO do re enforcing the law