The answer to the question of how to get BT to deliver FTTC broadband is cash, though it doesn’t necessarily have to be your own cash.

As a grown up business BT only rolls out fibre to commercially viable areas. This is clear. There is no case for investment in areas where farmhouses are miles apart and it takes weeks to dig trenches to lay ducts to provide superfast broadband so that rural folks can provide details online of stock movements and check when the next market day is in town.

This is not a gripe. In fact I like to think that readers of this blog go away enriched, fortified and looking forward to the next time they need a reason to come back – perhaps the next cake baking competition results. They don’t want to read whinging prose. They need edification. Satisfaction.

Also BT business cases don’t just apply to rural areas. Only 500 or so exchanges are currently planned to be Superfast FTTC broadband enabled in the UK. My hometown of Lincoln isn’t one of them. It’s all about economics.