This attempt at a Guinness World Records® Record all started back in November when I took a customer out to dinner to celebrate a bit of business. The customer mentioned that he read trefor.net and, to cut a long story short, I said that Timico would donate £1 to his favourite charity for every comment left by one of the staff from his company. I capped this at £100 – it was just a bit of fun. His favourite charity is the RNLI.

A glass or three of wine followed and we decided, as you do, that we would go for a world record. Considering this I upped the ante to 1,000 comments from his employees (£1 each) and said Timico would double up if we got a world record out of it. The record, whatever it was, seemed eminently doable. This customer has thousands of employees globally with many of them being industry analysts and commentators with large twitter followings.

I was sure that we could have a good time with this important customer and raise some funds for charity at the same time.

I woke up the next day thinking hmm what have I committed to