It took me some time to work out a strategy on how to handle sales cold calls. As CTO I get a lot of recruitment consultants and people trying to sell network equipment and services.

The problem is compounded by Timico coming 4th in the Sunday Times Techtrack 100. The fact that my email address and phone numbers are published on our website also increases the inbound traffic.

I do sympathise with sales people trying to drum up new business in the current economic environment. My approach is now to take the call or answer the email but in exchange for the contact details of the person at their company who is responsible for the purchasing of communications services. Every employee at Timico is a sales person, regardless of their title or job description :-).