I have mentioned We7.com before when I met CEO Steve Purdham at the Internet Conference and the subject of illegal music downloading via P2P is becoming almost a regular feature. In a rare moment of relaxation (really) I thought I’d revisit the We7 website which I had registered with for research purposes prior to the conference .

I’ve got to say that having sifted through the site it is brilliant. It gives you the choice of listening to a huge store of music free of charge and also the option to buy. You can put together a playlist which can then be shared with friends via email, bookmark or Bebo.

I put a Frank Sinatra playlist together. My favourite Frank tracks are all on vinyl so this is great. I do have to listen to a short ad in between tracks. I’m talking probably only a second long, almost subliminal, which so far I haven’t found to be a problem. I’m listening to it as I write this post.

This type of website is leading the charge of the music industry towards new business models that encourage people not to download illegally. I don’t know how much exposure the site gets. I would think if they created some kind of Facebook interface their usage would rise exponentially. Whether this is feasible I know not. 

I’m adding We7 to my blogroll.