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End User internet media olympics

BBC iplayer

I caught up with some reading on the BBC  iplayer last night and lifted some interesting facts.  iplayer now has over a million users a day with 1.7 million download requests. The BBC is expecting it’s 300 millionth “play request” anytime now.

During the Olympics usage rose by 40% which is is reflected in the increase in internet usage I reported back in the summer.

What I found amusing was the fact that people only watch a programme for 22 minutes on average which the BBC finds to be a good statistic. Only 35% of viewers watch a 30 minute programme in its entirety. To me this is an indictment of the quality of what is provided for punters to watch and reinforces why I don’t watch TV (Dads Army, rugby internationals and other free to air sports excepted).

For the geeks amongst you the BBC runs the service on 200 servers, has 92% peering which hugely reduces their cost of delivery (though not ours) and peaks at 100TB a day of streaming traffic.

There’s lots more to read in the EBU Technical Review which quotes a number of sources : 2008-q4_iplayer

Trefor Davies

By Trefor Davies

Liver of life, father of four, CTO of trefor.net, writer, poet, philosopherontap.com

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