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the.pope sets out on internet marketing campaign

The Pope has been in the news over the weekend telling his team that they need to get blogging to better engage with the faithful.

He is a bit late out of the blocks here. I just took a quick look on Facebook and found that someone had already set up a group entitled “The Pope” with a princely 975 members. There are also quite a few already claiming to be the Pope on the Social Networking website.

I then took a look at Twitter.  Same story here.  I checked out  thepope but his tweets were protected.  This didn’t sound quite right and in anycase he said he lived in Spain and only had 57 followers so either His Holiness hasn’t pushed the button on the viral marketing campaign yet or this wasn’t him.

thepope.com is registered to someone with a Las Vegas address.  This didn’t sound right either and a quick look at that website  revealed that it was jam packed with religious organisations there on a pay per click basis. Seems to me he could fix this by getting is own Top Level Domain – .pope.  He has the right contacts. 

He could then have www.the.pope which could provide click through services for his flock without their having to pay.  Obviously visitors would be able to make donations in order to contribute towards the cost of running the server – just click on the plate…

I was beginning to despair until I found pope2you.net which to my relief seems to be a genuine “Pope” website.

Now if I was the Pope I wouldn’t worry too much about the stuttering nature of what might be termed as the Vatican’s latest marketing campaign.  He can hark back to the days when all Moses had was a couple of stone tablets with which to spread the news. 

It did eventually take off, using viral marketing, a range of direct broadcast mechanisms and a fair old dose of Government intervention/regulation. That was despite the corruption to Moses’ original hard drive. 

So my message to His Holiness might be stick with it but perhaps think about changing your PR Agency.

Trefor Davies

By Trefor Davies

Liver of life, father of four, CTO of trefor.net, writer, poet, philosopherontap.com

2 replies on “the.pope sets out on internet marketing campaign”

dunno much about the pope himself, but do know that nuns in closed orders are using the internet and email, cos we have contact with one… probably against the rules?

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