Websites that carry adverts are typically paid based in terms of £/$/E1 per 1k page impressions. The more visitors the more page impressions and the longer you can keep them on site browsing through different articles the better. It’s all about dosh.
If you look at any particular post you see many inducements to stay in the site. “Related articles” or “More from the Telegraph”. You will see that recently we have started to add such links on trefor.net and are in the process of getting to grips with whether this can be automated when the new site goes live.
It’s quite amusing therefore when reading a serious article on calls for DCMS Minster Maria Miller to resign to see that the Telegraph’s presumably automated system of determining which links to include come up with what appear to be “female” related posts. They don’t appear particularly relevant unless the Telegraph knows something we don’t2.
I make no comment here on whether Mrs Miller should be sacked or not.
1Pounds $hillings and pEnce
2The screenshots are from the mobile version of the site which seems to have different links to the desktop site but hey…