Impressive display in Music shop has no prices – just QR codes.
Joe and I were heading out to Carrefour in the Pigalle, as you do, to get some basics in for le weekend. Yanow, beurre, jus d’orange and so on. On the way we came across what seemed to be the biggest music shop we had ever seen. The interesting thing about the shop, apart from it being rammed with fantastic gear which, Joe being a musician was of instant interest, was that there were no prices on display. Only QR codes!
Only problem was that without mobile data connectivity we were unable to browse the prices. I use the EE £2 a day flat rate roaming for calls and texts back home but not their rip off mobile data service. Even the guy in the EE shop thought it was a rip off.
It didn’t really matter as we were saving our cents for croissants and vin rouge but the concept of not having any prices on display was novel in this day and age. Each item had more than one QR code so I suspect some of them were prices and some were info on the product.
This again is very progressive. You don’t spend cash on expensive musical instruments and kit without first doing your research. I remember once going into Currys to buy a TV. I know very little about TVs and deliberately keep it that way. So when it made sense to buy a flat one we could stick on the wall instead of using the dinosaur that took up half the room I figured it would be useful to ask an expert.
The expert to hand was fully trained in the art of reading and just read out the three line feature set that came with the pricing label on the display. Doh. A QR code would have been very handy on that occasion although in reality, like many other gadgets today, there is very little to choose between products.
It reminds me of the time we were setting up broadbandrating.com. We rang USwitch or some simlar site to talk to one of their experts. See what the pitch was. The guy was totally useless. All he could offer was the fact that Virgin had the fastest broadband.
QR Codes linked ot product information are clearly the way forward. Some shops might want to push the products that give them most margin but that isn’t the customer friendly thing to do.