End User mobile apps

Samsung Hub – does anyone use it?

samsungappsLast night I was settling in for the evening when my phone asked me if I wanted to update Samsung Hub. I said “oh alright then” and accepted the update.

Then I thought “Samsung Hub?? I’ve never used it!”. Looking at it it’s just another shop. Thinking about it I did notice Samsung Hub when setting up a new Samsung Galaxy (I’m on my umpteenth inc replacements for faulty USB ports, “water damage” and other miscellaeneous manufacturing faults.

At the time I discounted it – I don’t need any more sources of apps or means of spending money online. In fact I’m happy to be proved wrong but I doubt that Samsung Hub offers anything that other online stores have.

So why use it?

Answers on a metaphoric postcard, magic carpet or any other means of entering into a discussion on this most unimportant of subjects.

PS I note from the screenshot it wasn’t last night it was 05.21 am. Must have been asleep – I do these things on autopilot. Bit worrying innit?

Business mobile apps

Apps and SMBs – a Microsoft experiment with Joshfire

A few weeks ago I wrote a slightly disparaging post in response to a mailshot I had received from Microsoft. The tone of the post was why has Microsoft sent me an email that turned out to disappoint. Had they got their marketing totally wrong?  A business that spends a huge amount of money on marketing?

Later that day I got an email from Ally Wickham at Microsoft. She introduced herself as a Senior Audience Marketing Manager at Microsoft and the orchestrator of the email campaign. I called Ally and we had a good chat about what she had been trying to achieve which was to understand where apps are going in business, particularly small business. I felt this to be an interesting enough and valid subject and offered her the opportunity of writing a guest post. Seemed fair.

Here’s the post:

Apps Business mobile apps spam

Slightly disappointing email from Microsoft :) #joshfire

Just had a slightly disappointing junk email from Microsoft. I don’t normally bother opening this “legitimate spam” that pushes a company’s products but the subject line for this one was “Proud partners of the 2013 British & Irish Lions tour to Australia”.

You might guess where my thinking was here. Maybe it was a free draw for a trip to Australia for the Lions Tour. I’m in I thought, clicked and downloaded the pictures. The disappointment came when I read the following:

“Your First Windows 8 app in minutes

Joshfire is an online tool that Microsoft have partnered with to enable you to create a free and simpler than ever Windows 8 app for your business. Simply select a template, then add your existing sources of online content – Flickr for photos, YouTube for videos, blogs, social feeds and so on.

Even better, for the next 6 weeks Joshfire is free. And what’s more, if you’re one of the first 250 to create an app with Joshfire, we will give you a lovely Microsoft British & Irish Lions commemorative toy. ”

Am I alone in thinking that the Microsoft marketing is somewhat off the mark here? A there can’t be that many people developing apps for Windows 8 and B is a lovely commemorative toy the right incentive?

Well as I write this I’m changing my tune from contemptuous disappointment to idle nay vague curiosity so that I can see what it’s all about. After all I do have a Windows 8 PC and a Nokia Lumia 920 Windows 8 phone. I just clicked on the “Create your first Windows 8 app” link. Oops. Got the following screen:

joshfireMy vague curiosity changed back to a disinterested disappointment. No lovely commemorative toy for me eh? Also ah well! I will make it on another Lions tour some day. I went to South Africa on the last one with the Commons and Lords Rugby Club. Had a great time.

Ciao baby.