A few weeks ago I wrote a slightly disparaging post in response to a mailshot I had received from Microsoft. The tone of the post was why has Microsoft sent me an email that turned out to disappoint. Had they got their marketing totally wrong? A business that spends a huge amount of money on marketing?
Later that day I got an email from Ally Wickham at Microsoft. She introduced herself as a Senior Audience Marketing Manager at Microsoft and the orchestrator of the email campaign. I called Ally and we had a good chat about what she had been trying to achieve which was to understand where apps are going in business, particularly small business. I felt this to be an interesting enough and valid subject and offered her the opportunity of writing a guest post. Seemed fair.
Here’s the post: