The pigeon versus broadband race last week generated a phenomenal level of interest. It must be said this is an illustration of the power of the BBC – although of course the fun nature of the event itself must have helped.

The race, which involved near constant media exposure throughout the day, was covered on BBC Radio 2,3,4,5, BBC1 News at 6.30 and 10pm, BBC Scotland, Humberside, World Service and Lincolnshire (they are the only ones I know of). The first radio interview was a 6.15 am and the last, Radio 5 Live, was at around 6.50pm

It was the 5th most popular item on the BBC website on Thursday – by 6.18pm it had had 92,357 story views, competing mainly with the Pope’s