Categories
Business ecommerce internet mobile apps

Old Websites

Considering Internet detritus of the slash-and-burn order, often the walking-dead creations of fly-by-night “web developers” who took the money (and lots of it) and ran.

Websites. For small businesses. Probably built by someone nice met at a local business networking event.

In Drupal? Joomla? TYPO3? For those without a care in the world, those first two aren’t places (except in web developers’ multi-conversant-code-language-script-caffeine-based frontal lobes), not even in the Hindu Kush. No, these are programming languages often used to build websites. Took that certain ‘someone nice’ years to learn that, and it would have taken many hours to build, let alone discuss wireframes etc., with you, their patient ‘How long is a piece of string?’ client.

What did you pay? £500? £1500? £6000? More !?! Wow! How was the ROI? How much is the SEO still costing you?

Hmmmm…. Guessing that if that was a few years ago, you’d currently have more chance of tracking down a yeti in a blizzard than locating the whereabouts of said web developer, who’s possibly off finding self, tracking yetis in the Himalayas etc. (or perhaps even heading up a super secret division looking into ants at Google HQ!)

Having had to track down (hey, thanks #socmed) and drag one web developer back to his Himalayan base camp, to make contact by satellite phone at an allotted time, and say ‘Just give us the bloody admin password’ so very small but critical changes could be made to a client’s site, I feel for SME owners caught in this trap. He of course wanted us to wait until his return in three months. Client wanted to call Nominet and serve a fortnight’s notice. Compromise met, password released. In that particular case, thin ‘partition walls’ existed between all the small sites he had on the server and with the main admin password I could of course see everything: clearly he’d done quite well and was now spending his earnings travelling. I hear new examples of this every week.

I suspect this is just the tip of the iceberg and that there’s a lot of these about, perhaps enough to one day push Nominet into ringing round asking if you were “mis-sold a website”, which you maybe won’t even own the domain registration of, and hence have not a clue what to do.

Nobody can claim WordPress ($free) is the be-all-and-end-all of web design (sorry Editor Kory!) or replace what a great digital agency can do for £50K, but with the availability of plugins such as WooCommerce ($free) and Information Street’s ‘Connector4 WooCommerce’ ($147) integrating the popular SMB commerce tool InfusionSoft ($pick your pain level) and thus taking the financial sting out of DIY self-build SMB websites, just what will all the newbie web developers cut their teeth on in the future?

Mobile apps for these previously desktop-only greats like WordPress (and all its plugins) and InfusionSoft enable, empower and look very shiny (“Give me that power!”), and they just kill that web developer’s rough version of your site (beautifully coded in C++, for less than a fiver an hour most probably, demo’d and discussed frequently in Nero’s).

Seriously, how long before there is nothing you cannot do on your business’s site/blog/e-commerce backend on your tablet sitting on the beach (except actually see it in direct sunlight)?

Ouch. Poor web developer.

However, it’s ‘out of the pan, and into the fire’, dear Reader. Those web developers; I have a sneaky feeling if they’re not working at $P$R$DigitalMegaBucks$$ design agency, many have gone off to design WordPress themes — and now the 2014 equivalent to the above scenario is discovering they haven’t updated that theme you bought two years ago (and they aren’t going to any time soon either, as it’s snowboarding season!). They just haven’t got the time or incentive to continue to support it, just so it will work with the newly-patched WordPress release for your newly-old website. For example, there’s the Jewelry Shop Theme by Sarah Neuber (see also this if you’re affected!) although I have no idea about Sarah Neuber’s reasons for leaving no forwarding address (it’s probably not yeti related) again you can feel the obvious pain of the SMB owners.

Moral of the story? It’s tempting to reiterate that if you want something done properly then do it yourself, but if your business is actually keeping you busy, you probably don’t have that time. However it’s 2014 and you now have no excuse not to have at least some working knowledge of what to do if that nice web developer checks out of town, and to ask that it’s built entirely upon WordPress in the first place?

Categories
Business ecommerce

Job Vacancy – WordPress Developer for trefor.net based in Lincoln

trefor.net is a technology blog that is widely read by techies in the internet networking and hosting industries. For the last 5 years the site has operated as a non-commercial vehicle and has built up a base of regular readers and commenters. trefor.net attracts over 40k page views a month is linked to from some serious web properties such as the BBC, the guardian and the telegraph.

As of January 2014 trefor.net is changing to be a revenue generating start-up with big plans. Part of these plans include stepping up the rate of content generation but equally important is the underlying WordPress technology platform of the blog.

We want to invest a serious amount of time and effort into the technical capabilities of trefor.net. This isn’t going to be “just another WordPress blog”. trefor.net is going to be a leader.  A leader in technical content and a leader in the adoption/showcasing of internet marketing social media and communications capabilities. The business is going to be totally web based. No paper, maybe not even a phone number – why not just use Google Hangouts and Skype for example. We will need to integrate CRM, billing, advertising engines, a finance package, social media platforms – the list is almost certainly a lot longer.

To do this the first employee of trefor.net is going to be a developer. You need to be a geek with ambition. The rewards will be considerable in line with the success of the business and with your own effectiveness.

LAMP experience and specifically WordPress is pretty much a given but the successful candidate will likely be able to turn their hand to lots of different areas of technology. This is going to be a job where you will grow your own capabilities. There is an initial task list but this is all about innovative development and thinking. There is going to be plenty of scope for you to suggest new projects for the site.

The job is going to be based at the trefor.net offices in the Sparkhouse business incubator unit at the University of Lincoln Brayford Campus. We are looking for someone to start as soon as possible in 2014.

You can get in touch using the following media:

Twitter @tref

email [email protected]

Google Hangout +trefor

Skype trefor.net

Required skills:

  • WordPress, themes, plugins

  • PHP / MySQL (3+ years preferred)

  • Solid understanding of LAMP stack

  • OO & Framework experience (Zend, Symfony, CI etc)

  • HTML (inc HTML 5 and CSS 2.0, 3.0)
Categories
Business Cloud internet

Salesforce.com Cloud Workshop: A Final Word from the CIO Council Meeting

So should you worry about using a service — one such as Salesforce.com’s Force.com, for instance — in “The Cloud”?

Ten years ago Oracle was ahead of its time when it tried to kill off Microsoft with the Network Computer. At that time it was a combination of the cost and reliability of the underlying network together with the lack of applications to run on it that likely killed it off.

Today these barriers have all but disappeared. Connectivity is orders of magnitude cheaper and the number of uses for the network has exploded.

WordPress, for example, is the platform that I use to write this blog. WordPress has 6,760 plugins available for download and they have indeed been downloaded 52,448,569 times to date.

A plug-in or widget is a small application that is used to run on a platform to enable certain functionality. In the case of trefor.net these applications provide the functionality in the right hand column – twitter feed, add/subscribe etc. I also use applications invisible to the reader such as wordpress seo, search engine optimisation.

I think nothing of using WordPress which is a totally cloud based application, unlike Dreamweaver for example, which at one time I used to use to design websites and which resided on my PC.

So as a final note on the Salesforce.com CIO council meeting last week I thought I’d look more into their cloud offering. The Salesforce.com Force.com platform has have 200+ native apps and 550+ partner apps. Not as many as WordPress but there again many of the WordPress plug-ins will never see the light of a real website and they are free.

The Force.com applications that are used, however, are of major interest to business, at least collectively. They must be because Salesfor.com has 63,200 paying customers with 81M+ lines of code with 16M+ customizations – modification that integrate the Force.com platform with other services used by these customers.

New WordPress plug-ins appear daily whilst Salesforce.com restricts itself to three releases a year – coming up to release number 30 this Autumn. In the business world a software release needs to be bug free as possible and fully tested which is certainly not always the case with open source equivalents.

So it is clear to me that the move to the cloud is well underway and anyone looking at their information roadmap strategy should have this at the forefront of their mind. Of course this isn’t going to kill off Microsoft anytime soon…

Categories
Engineer internet social networking

Twitter downed by ddos attack

I have to apologise to Dave Ward who manages the firewall at Timico HQ in Newark.  I complained to him that he was blocking me from accessing Twitter and he scurried off to check having denied it all. (it’s not a criminal offence in my book anyway).

I just read that Twitter was this afternoon hit by a distributed denial of service (DDOS) attack which took out the service for a few hours from around 2pm.  Sorry Dave.  Whenever I publish a blog post Wordpress automatically sends a tweet on the subject which in turn updates my Facebook status. What would we do without Twitter eh?