Businesses need to be mindful of the need to manage their domain name strategy sensibly. There are any number of individuals and organisations out there ready to take advantage of the careless.
For example take a look at http://www.cricinfo.com/. Not a bad time to be visiting the site during an exciting match between England and South Africa (yes I did say exciting).
If you now visit http://www.crickinfo.com/ you will see a difference. The spelling mistake is an easy one to make for someone looking for the main cricket website in the world (wide web). A good domain name strategy would have seen cricinfo snaffle both domains.
Now visit http://www.cricinfo.co.uk/. This one you might think would certainly take you to cricinfo but it doesn’t. It is owned by someone else and until recently took people to a cricket shop completely unassociated with cricinfo.com.
This is quite a high profile example of someone not doing something right when the business was small and it didn’t matter but paying for it downstream.
It is quick and easy to check your own business’ domain name – click here if you need a domain name checker.
Good luck England.