Tiscali featured on the BBC’s Watchdog consumer programme tonight. A number of unhappy people were heard venting their fury about the company’s service levels. I suspect that if they focussed more on their most important asset, their customers, they wouldn’t also be in the news because of their financial woes. It takes a huge amount of effort to win new customers. Businesses neglect them at their peril.
This is one reason why businesses in particular need to make sure they have a business oriented, responsive, service provider. Tiscali is aimed at a low cost market. At the end of the day you get what you pay for (or not as was the case on Watchdog!)
