I’ve been thinking about clouds. It’s a very trendy thing to do at the moment. It’s something you notice about trade shows. A trade show will evolve its name in line with what the organisers think will bring in the punters.
For example in the UK “VoIP for Business” became “VoIP for Business incorporating Unified Communications” which then became “Unified Communications”. I fully expect Unified Communications to morph into “Unified Communications with cloudy bits”. It will probably be the same underlying list of exhibitors.
Anyway the popularity of the cloud buzzword is of course because the world is moving into the cloud. The cloud is still for most an ethereal place that is difficult to get the grey matter around. It appears on the advertising copy of so many vendors how do you decide how to take advantage of it. This is the case whether you are an end user, a business or a potential provider of cloud services.
Consumers will use a few branded services such as Google, Microsoft, Amazon etc. Business however needs something different, even it is just a better service level. So at the moment I think the business world is manoeuvring to understand how the bits of the fluffy jigsaw fit together.
They will end up dealing with specialist cloud integrators. This will provide the differentiation and some clouds will definitely stand out as being better than others.
As it stands you need to be able to keep your feet on the ground and head just above the clouds so that you can look around and see where these better clouds are starting to form 🙂