dns Engineer

Did you get your gTLD application in? Lots of duplicates and some aggression

The list of new generic Top Level domains applied for has been published. 1930 of them all together including Chinese, Arabic etc. It makes for interesting reading. There are quite a few duplicate submissions including 13 applications for .APP and 11 .ARTs. I didn’t get past the “A”s before giving up on listing them.

Having said that there are even 9 applications for .BLOG. Huh! Not sure if I like the idea of though I suppose it could be I did also note that there seem to be duplicates amongst the Chinese names.

Amazon has applied for 76 gTLDs. Wow. Google seems to have applied for 101 (via Charleston Road Registry Inc. which seems to have Google written all over it)!! These include all the obvious ones such as .YOUTUBE, GOOGLE, GMAIL. HANGOUT but also .MOV which will raise an eyebrow or two. .mov is an extension used by QuickTime the media player developed by Apple Inc. As far as I can see Apple seems to have only applied  for .APPLE. Are the digital wars about to move into gTLDs?

There are some interesting names in the list Bentley, Buggatti, Ferrari, Jeep (it’s in there – I’m not saying its in the same league as the first three but it’s my car :)). The BBC is also in there as is only right and proper.

This does make me wonder whether companies are going to continue registering their business domain with all the different extensions. It’s going to get expensive and out of control.

You need to read the list yourselves to fully digest it. There is presumably a mechanism for deciding who gets the name where more than one organisation has applied for it. This is going to be an interesting one to watch.

More I’m sure in due course…

Trefor Davies

By Trefor Davies

Liver of life, father of four, CTO of, writer, poet,

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