Acting on advice I recently signed up for Google Author Ranking. Google is apparently changing the way it rates content for SEO purposes by looking for quality original content. One of the ways Google determines original content is by linking that content with a specific author.
Having gone through what appeared to be a hit and miss process in establishing the “Authorship” (you will notice a Google+ link at the bottom right of the main page of this blog) I’ve suddenly started to get a lot more Google Alerts highlighting mentions of my name. These links can be quite old but that doesn’t matter. It’s a sign that the Google system knows it’s me being mentioned in online articles.
So it does, at a very cursory glance, seem that getting signed up for Google Author Ranking is worthwhile. There is a long dialogue going on about what Google is trying to achieve in evolving its methods of search ratings. Not the least of the debating points is the idea that Google is trying to increase monetisation of its search product at the expense of traditional PR Agencies – check out this ZDNet article here.
Now I am a Google fan. I use a lot of the company’s products. However this does make you wonder whether the company is using its significant market power in an anti competitive way. Google is certainly being very clever.
One the one hand who can argue with changes that improve the quality of your search results. On the other hand tying people more and more to the Google ecosystem is in the long run likely to lead to less choice and a more costly product. The market is too complicated and global for anyone to regulate against this as we did in the UK for example with the old BT monopoly of the communications market (we also seem slowly to be regressing to the old monopolistic state in the UK).
I’m not sure anyone would be able to articulate how you would make changes to a Google monopoly in any case. In the meantime I think we just have to get on and figure out how best we live in the Google world. What are we going to do? Stop trying to get online visibility just because we think Google is trying to make even more money out of us?
That’s all folks.