Home broadband deals for consumers getting very competitive – help needed
I’ve been spending some time preparing for the launch of broadbandrating.com. This is a new trefor.net site we are working on to make affiliate advertising revenues from the broadband market. In doing so we’ve been signing up with ISP partners and getting an eyeful of the home broadband deals available. The offers are primarily for consumers but very eyewatering. You’re talking to someone who never looks at his own comms charges.
On Friday I walked past the EE shop in Lincoln and noticed this home broadband deal – see featured image above. £21.25 for unlimited landlines (whatever that means), unlimited broadband, 1000 mobile minutes, international calls (uhuh) and Now TV (I could look it up).
I can’t keep up with the pace of competition in this game. In fact faced with so many offers how on earth do people make their minds up?
I recently booked a family holiday in Mallorca. I spent hours online looking but gave up in the end and remembered there was a Coop travel agent in the nearby Carlton Centre. I popped down there and within ten minutes had opted for a hotel in Cala D’Or. The travel agent had been there and was able to recommend it.
Also a couple of weeks ago I was chatting to a pal of mine who had recently had an agonising six months getting his new office networked with the main one in town. He was crying out for good advice (he should have asked me 6 months previously).
The world is is crying out for good advice. Holidays, business connectivity, even insurance – ever tried to decide on how to choose an insurance policy. There’s small print everywhere!
Where comms are concerned there are so many home broadband deals with tons of stuff bundled in its bewildering. It’s no use going to a comparison website. All you get is a list of deals. These guys just work on volume. They spend a fortune getting themselves up the Search Engine rankings and then rely on a percentage success rate on a high volume of clicks. The consumer isn’t really helped. They still have the problem of staring at the page trying to decide which deal to choose.
We aren’t ready to go live with broadbandrating yet but when we do I’m hoping we will go some why towards helping people with their buying decisions on home broadband deals. It’s long overdue.
Coming back to the blackboard outside the EE shop the offer sounds good but the devil is in the detail and I ain’t going in to that detail right now because I haven’t got it.