Things have quietened down on the trefor.net front. When I was at Timico is used to write quite prolifically (2,748 published posts and 11,426 approved comments) and then after “semi-retiring” I continued with a view to making the blog a money maker. It was possible to make money through the vehicle – sponsorship for workshop, dinners and for themed weeks but hard work and I wasn’t that bothered. So I throttled back.
One thing led to another and I ended up setting up Netaxis Solutions UK. This has been done in conjunction with Netaxis in Belgium. Netaxis as some of you may already know are a Systems Integrator who boast most of the Tier 1 and Tier 2 telcos in Benelux as customers together with a number of major international players.
The company has got off to a good start and 2018 is looking as if it will build on this.We haven’t got a very sophisticated marketing function. In fact we haven’t got a marketing function. Were primarily a bunch of engineers doing stuff. However this will change. Instead of writing more for trefor.net I’m likely to concentrate on building up a Netaxis blog. They have tons of things to say. Really interesting things if you are a telco.
For the moment I’m keeping my powder dry but look out for do look out for snippets as they appear – more likely to see them on LinkedIn and netaxis.be than here but that is fine. I’m quite impressed with how LinkedIn has emerged as a business tool. I seem to have two communities of friends in the work sphere. The internet plumbing side all talk on Facebook and really don’t have anything to do with sales there unless it is B2C. However LinkedIn is it for the telco business.
In one sense to work it properly you need to work sites like LinkedIn on a full time basis. We can’t do that and if we did I don’t think we could cope with the level of interest it might generate at this stage. Without really doing any marketing we are pretty much flat out. Indeed we have engineering vacancies if you are interested (inc this one for a carrier presales eng).
Our business is a niche but it is a huge niche. It’s odd to compare it with my non telecom business interests (JoeFest & Anne’s Vans) and my creative writing at philosopherontap.com. How can a person get excited about telco nuts and bolts and internet plumbing (lonap.net). Both involve deep technicals that are only of interest to a limited few. Funny really considering our whole world relies on them working smoothly. Life is short. You have to do stuff.
Anyway this is a bit of a rambling way to getting to the point which is to wish you and yours an extremely good Christmas break. Come back fat and refreshed for the new year at which point you can pay for it all:)