I read on Monday that BT had abandoned Phorm. I didn’t consider this worth commenting on. Today I see that Talk Talk has also dropped the behavioural advertising company.
From a consumer’s perspective I say hooray. As an ISP I don’t have a big enough business to make the Phorm business model work so I haven’t had the moral dilemma myself. Apparently BT has said it has nothing to do with the furore over privacy rights but I doubt that anyone believes this.
Phorm is now having to say that it is concentrating on faster moving markets such as Korea and talks about live trials with Korea Telecom. All I can say is that for it to work Korea Telecom has to have a thicker skin than any western based ISP. Perhaps there isn’t the same privacy rights activity in Asia.