I am not at Mobile World Congress, Barcelona. I have had a number of emails asking for meetings at the exhibition. They obviously aren’t using the attendee list for their mailing.
It’s ok though because almost every tech journalist I know is there and there will be a lot of coverage. It’s even made BBC primetime with Rory Cellan Jones trying (and failing apparently) to broadcast a report using the 4G network at the venue.
At MWC this year there are over 1,400 exhibitors. It is surely impossible to visit all stands. One journo I know has a table at a café and has invited anyone with news to book a slot for coffee/lunch/beer. That way he won’t wear out his shoes traipsing around the 11 or so exhibition halls. The value in these shows is not normally at company stands but in the networking opportunities at bars and restaurants.
Also in my experience each event needs to put together a best 50 powerpoint slides of the show. That way you miss out all the sales gough and cut to the chase (and can spend more time “networking”).
These are expensive events to attend – both as exhibitors and attendees. Realistically it’s a thousand pounds minimum spend per person if you want to pop along taking airfare hotel and meals into account. If you are a large corporate and not spending your own money it is probably twice that.
If you are not a journalist the only sensible way to do it is by reading about it online. For example I have just read in the Guardian online that this year Nokia is launching PureView camera phone with 41 Megapixels.
Interesting how technology dynamics have changed. It used to be that bigger and bigger Microsoft software footprints would chew up any progress made under Moore’s Law by the PC manufacturers. Now the race has changed to mobile handsets and connectivity speeds.
My Samsung Galaxy has an 8Megapixel camera and takes 3Mbytes photos. The 41Megapixel camera should proportionally take over 10 Mbytes of memory per shot. Last summer I wrote that I would be taking photos with a 40Megapixel phone by 2016 and discussed how connectivity speeds needed to keep pace with smartphone technology for access to the cloud.
Nokia seems to have blown the 2016 forecast out of the water although note that there is no mention of the PureView on their website – CEOs need to have something exclusive to talk about at expensive shows I guess.
The fact that the BBC has been talking 4G is a sign that the technology race is about to step up a gear. Whilst broadband speeds have started to climb, for the majority of us in any case, the UK is behind the curve on mobile – we haven’t even sorted out who gets which spectrum yet. Faster mobile data connectivity and in particular more bandwidth to cope with the increased usage that that faster connectivity will bring is going to be critical.
“Mobile” is where the future battles for country competitiveness of a country is going to be fought. Mobile applications, mobile ecommerce, “mobile anything” will depend on good connectivity. For the last two or three years here in the UK we have been talking about the need to have faster fixed line broadband – to have the “best fibre broadband network in Europe by 2015”. The focus of the debate now needs to start shifting to mobile.