I note the Beeb is reporting today that people are saying the cost of signing up to an EE 4G plan is too high.
There are always going to be whingers. Either people will like the pricing or they won’t. It’s a straight business decision on the part of EE. Network operators are under constant margin pressure because they have chopped their pricing too much in the past. 4G represents an opportunity to build value into their businesses.
My biggest concern is how successful they will be in adding additional margin generating services to their portfolios. If you look at the EE pricing then everyone gets unlimited voice and texts and they are just offering variable charging based on data consumption. On its own this isn’t enough but I’m not sure I see networks successfully adding other services that people are willing to pay for.