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Universities getting savvy re recruitment process

Universities having to adopt commercial practices to attract good candidatesMy daughter is in her last year at school. She is a clever hard working girl1 and will do well for herself. She has had 4 good offers from top universities but hasn’t yet made up her mind which one to accept. She is off on her last “site visit” this week. An “overnighter”.

Students from two of the universities have now rung her to “see if there is anything they can help her with, any questions etc?”

This is remarkable and just shows how competitive it is out there, at least for good candidates. It is also mirrors life in the big bad world outside. This is a world where you can’t afford to leave things to chance. Every aspect of your business has to work for you. If you sit back and wait for that customer to place (or renew) his contract you can kiss goodbye to that customer. It means you aren’t giving him enough attention.

I am comfortable that an university that applies business process to its recruitment campaigns will also produce graduates well equipped to face that big bad world. The decision now is all hers. I have done everything I can to help when asked but now for the first time she is on her own. I can’t make that decision for her. Exciting times!

I don’t know about you but the fact that my kids are now at university age makes me wan to step on the accelerator when it comes to progress. It only seems like yesterday that I was there and the time has whizzed by. So much to do, so little time. Lets get on with it 🙂

1 gets it from her mother