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Goooooood Morning – one Weetabix or two?

how many weetabix do you have for breakfast?It’s Tuesday morning and you find me full of beans, enthusiasm and a thirst for life. Outside it is a nice minus two degrees Centigrade and there is a hard frost but the sun has risen above the horizon and is doing its utmost to drive the low lying mist from the Lincolnshire fields. V pictureskew.

Driving in, work continues on the Lincoln bypass and there seem to be more men in high viz jackets than usual, all staring down holes and contemplating their fate. They are clearly trying to make progress before the Christmas break and it made me glad for once that I had the comfort of my office (panoramic windows & sweeping vistas over the car park etc) to get to.

As I walked in the the office I called in on the marketing department and happened to be carrying a new box of Weetabix for the purpose of breaking my fast. Suzie, who is our highly intelligent Head of Marketing with, as I recall, a degree in French posed a question that with hindsight made me think.

“How many Weetabixes do I have for breakfast?” She also asked a supplementary which was “do I eat my Weetabix when it is still firm or when it has gone soft” .

These are seriously good questions and I easily answered that I have two biscuits, thank you very much, accompanied by a banana (sliced) and upon reflection I tend to eat my Weetabix at the inflection point. ie the point at which it is about to turn from firm to soggy. I’m not sure I could eat it fast enough to have finished the lot before it went soggy but that is by the by.

The notion that some people might eat more (or less) than two biscuits had never occurred to me but is certainly food for thought1.

My question to you, dear reader and before I move on to weightier matters such as the Draft Communications Data Bill Report that was released this morning,  is how do you like your Weetabix or do you have an alternative preference for breakfast?

1 sorry – couldn’t resist that one