In June 2008 I wrote that the writing was on the wall for Nokia. However in August of that year I got myself an E71 and saw that it was good. I note that by June of 2010 I was using a Nokia N97 which at the time I thought was the best phone I had ever had. Although it was targeted at consumers I couldn’t see why business users would not want it.
By November 2010 I had ditched the N97 for a HTC Desire HD. Symbian for Android. Old world for brave new world. Now the HTC is the best phone I ever had – this is a continuing saga.
According to IDC whilst Nokia remains #1 globally for smartphones in Western Europe the Finnish company has slipped into second place behind Samsung.
In a quarter that showed a 76% year on year growth for smartphone shipments Nokia suffered a 10% decline. Samsung grew only 5% and HTC a whopping 271%, admittedly from a much smaller base.
This isn’t really an “I told you so” post and of course it is about operating systems these days not handsets. It is however interesting to be able to read the historical blog posts and be both a spectator and participant in this game.
You would think there have been enough case studies on companies disappearing off the map having been left behind in technological revolutions for modern day participants to see problems coming a long way off. For Nokia the cliff edge is perilously close with only a fence built by Microsoft between them and oblivion (breaking up on the rocks/watery grave etc). Would you bet on the Microsoft fence?
PS the imagination is running riot here with a severe risk of winning an award for most clichés used in a blog post. I could also have used “one last window of opportunity” when describing the Nokia/Microsoft relationship.
Any further appropriate clichés left as comments will be appreciated. No prizes – just points 🙂
PPS header photo is something to do with having your ducks lined up (ok I know they are probably geese but it isn’t Christmas yet)