Business internet media

UK is 21.3% of Global internet traffic during England v Slovenia #worldcup match says Akamai

Global content delivery network Akamai is showing its UK traffic today as 21.3% of the global internet traffic.  Whilst it isn’t true to extrapolate this to say that the UK represents 21.3% of all global internet traffic today it is a reasonable indicator as to the UK share of overall usage.

This is certainly being seen at Timico where our streaming traffic is up 357% which is even higher than yesterday’s reported budget watching traffic.  This was itself a record 309% increase. Twitter is struggling this afternoon and the live football stream from the BBC on my 100Mbps connection is not great so – now you know why.

Photo below is a screenshot showing global network hotspots.

Global Akamai network hotspot map during the world cup match between England and Slovenia
Global Akamai network hotspot map during the world cup match between England and Slovenia
End User internet

#WorldCup streaming popularity contest – Spain v Switzerland lead so far

You can tell which teams hold the most interest based on how busy the network is on any afternoon this week.

It all started with England’s warm up game last week. Quite a few people watched that online but not as many as watched the Opening ceremony. Yesterday’s Spain v Switzerland match is the most popular to date.

1 Wednesday 16th Spain v Switzerland
2 Friday 11th South Africa v Mexico
3 Tuesday 15th New Zealand v Slovakia
4 Tuesday 15th Ivory coast v Portugal
5 Monday 14th Netherlands v Denmark
6 Monday 14th Japan v Cameroon
7 Friday 11th Opening Ceremony
8 Wednesday 16th Honduras v Chile
9 England pre-tournament friendly
9 Thursday 17th Greece v Nigeria
9 Thursday 17th Argentina v South Korea

This doesn’t look at evening matches which I imagine most people will watch on their TV or in the pub. It is also only based on Timico’s network so other ISPs may have different rankings (for what it’s worth – there is no money changing hands here – yet).

Just a bit of fun.