Business internet


Animoto is a company that takes your digital photos and turns them into a slideshow whilst adding music as a backdrop. Their platform employs an algorithm that analyses the content/colours in a photo and applies what it deems to be a suitable soundtrack. 

The product looks pretty cool. I understand that their principal claim to fame is that when Animoto was launched on Facebook the demand was such that their use of virtual machines went from around 30 to 4,000 within 48 hours.

If true, and I have no reason to believe otherwise, this illustrates the power of Web2.0. Most Facebook applications of course disappear into obscurity but this type of success story is what keeps people developing.

It’s also what makes me keep playing golf. One good shot…


Trefor Davies

By Trefor Davies

Liver of life, father of four, CTO of, writer, poet,

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