Ofcom says Broadband Internet Access is coming to 1 in 5 currently without it.
An Ofcom study suggests that 2 in 10 people without broadband internet access at home intend to get it within the next six months. They say that 70% of us already have it (68% broadband internet, 2% narrowband!). So the 20% of the remaining 30% suggests that 6% of the whole population will rush to sign up in the next 6 months.
That’s a fairly significant number of people signing up for broadband internet access. Being a bit of a sceptic sometimes I did read the report (exec summary anyway, me being an exec and all) to see whether I could believe it.
Actually, there is one simple metric that does tend to support the number: growth in people with PCs at home. The chart below shows the growth in fixed, mobile, internet and PC use at home. You can see that a significant 4 percent of people have a PC but not an internet connection. That together with a continued growth trend does suggest credibility.
Note the flat mobile growth and the gradual decline in fixed line.