The Child Exploitation and Protection Centre (CEOP) and Facebook announced an initiative that gives Facebook users direct access to CEOP’s advice and reporting centre from their Facebook homepage.
I have met CEOP CEO Jim Gamble during the course of meetings between CEOP and the ISPA and understand the hugely difficult nature of their job. CEOP volunteer staff have to spend much of their time looking at horrendous photographic evidence of child abuse. It isn’t something that a person can do for too long due to the mental stresses involved.
The success of the whole Facebook initiative depends on whether or not the CEOP app becomes viral. To facilitate the distribution of the app, Facebook has agreed to support the initiative via an advertising campaign.
CEOP deserves your support.