3G back up for retail credit card processing and Cadbury Creme Eggs

Trefor Davies

By Trefor Davies

Wednesday, 22 February, 2012

Creme Egg photos courtesy of Cadbury - yum yumJust had a pot of tea at the St Pancras Renaissance 5star hotel – as you do. It’s my home from home in St Pancras. When it came to paying their credit card machines weren’t working – internet was down. They had to resort to the old fashioned paper imprint machine. I think retailers pay more commission for manual transactions because they are more prone to fraud. Not ideal but at least they were able to take my payment I guess.

They need a 3G back up service for their credit car processing system. Would save a lot of hassle and probably pay for itself in reduced fees – have you seen the price of a cuppa there?

Last weekend I was turned away from the Shell Garage on Burton Road in Lincoln. They were only doing cash sales as guess what – their credit card system wasn’t working. They didn’t actually turn me away – I took that decision myself. Sometimes these decisions are easy.

Credit card swipe systems these days either use ISDN or broadband connectivity. Had the Shell garage had a 3G backup it would have saved them a lot of cash. I don’t know the sums but if for the sake of argument the average tankful was £80, 10 lanes and 5 minutes per fill-up then that works out at nearly ten grand an hour plus all the Cadbury Creme Egg sales that generate the real gross margin.

Watch this space.

See ya.

PS I like Cadbury Creme Eggs – just sayin’

Trefor Davies

This article was written by Trefor Davies
on Wednesday, 22 February, 2012

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