I’m ploughing through some awards entries at the moment. Urgh its like wading through treacle especially if you are entering multiple categories. The problem is that they all have similar judging criteria designed to produce submissions from multiple entrants that must look fairly similar - “We bend over backwards to provide our customers with great service” etc.
There is even one criterion within a VoIP category that asks whether we support dial up! And you get about 350 words to cover:
Price and value for money
Differentiation from competitors
Level of customer care
Value Added Services
Scope of service
Network and technology strengths
Service reach and capacity
Flexibility and scalability
Reliability and levels of service
Entry level broadband package etc etc etc
It’s a challenge especially when most ISPs in the UK sell the same bland commoditised services (except for top B2B operators like Timico of course – we wrap ours up in funky business grade bundles with 24×7 support and throw in innovation, flexibility, security, scalability and all the rest of it – comes naturally, it’s in the DNA )
So, bearing in mind this is Friday (TGI) and Friday is competition day I’m going to come up with an innovative competition that you can all enter. Also the prize this time is not just a fabulous Timico Megamug with terrific velvety smooth writing Timico pen. This time I’m going to throw in a box of teabags (brand TBC but it will be English breakfast – whatever is on offer in Tesco).
Gap while I try and think of a competition>
Ok got it.
All I need you to do is tell me why you deserve to win and what you would do with the prize. Get entering.
PS there are no judging criteria – write what you like, I’ll pick the winner I like.
PPS I like the idea of having a trefor.net Awards Night. Worth giving some thought to.