Just been invited to an industry event in Perth (Scotland – not Australia) on the 9th July. I won’t bother telling you about the event but it was from a reputable source. The invitation was to “Dear Colleague” so it was almost certainly a blanket mailing to an entire list.

I checked. It is 325 miles from my house and 5 hours 22 mins driving in current traffic conditions. I replied to the email asking them whether they were planning an event in Lincoln which is 0 miles from my house and I could walk there.

Not heard back yet but I only just sent it so it’s only fair to give them a bit of time.

The point is that this was not a particularly well targeted email and is a waste of everyone’s time who doesn’t live within striking distance of Perth. Mind you I’ve never been to Perth. Is it nice?

That’s all