SIP Trunk Market Futures
Sounds a little negative does’t it? SIP Trunks? A big growth area? Die? SIP Trunks?
Well I’m not talking straight away. It’s got plenty of legs yet. The point it that SIP trunks are a replacement for ISDN lines into an on premise PBX. It’s the PBX that is going to die because eventually all “phone systems” will be hosted. They will merely be cloud based applications. Voice minutes will be integral to the whole proposition. No need for SIP trunks.
It’s the same argument as for VoIP gateways. Gateways exist to convert TDM to IP. When TDM systems fizzle out, break and die the gateway will be a redundant component. I don’t know how global gateway sales are doing. Still growing probably.
It’s an interesting conversation. What is the future of the voice market? Will there be one? Doomsayers have been predicting the death of the voice minutes market for ever. At least since the advent of VoIP. Costs plummeting, competition driving down ARPUs to near zero etc etc.
Actually the argument remains the same. Last night I answered my mobile phone and found it was Rob from the office calling me via Google Hangout. I immediately told him I’d ring him back on his landline. Uh?!
He wasn’t making a voice call. It was a Google Hangout. I only have 1GB of data in my EE 4G bundle. Video uses it up at a rate of knots. I rang Rob back on a geographic number to which I have unlimited calls at very low cost.
The mobile industry presumably currently makes it’s money from people breaking out of bundles, eg calling non geos not covered by the “unlimited calls” deal and from mobile data charges.
Rob in making the call would not have been paying anything. He was using his broadband bandwidth. The time will inevitably come where I can get the same deal on my mobile. In fact as broadband service providers are increasingly adding mobile to their deals (BT/EE!) a flat rate price for bandwidth of any flavour seems inevitable.
Add to that embedded voice in every browser and you have your ubiquitous and essentially free internet phone calls. All driven from web based applications. No SIP trunk in sight.
Just finishing off this line of logic we will actually still be paying for the calls indirectly. The big social media platforms which will essentially own the directories whilst giving away their service free to punters live off advertising revenues. Advertisers add the cost of reaching you to their products which you buy with your hard earned cash.
Still, the calls will seem free:)
I’ve had enough of this. TGIF. I’m off camping this weekend. C ya.