Linkedin links to Lonap

linkedin lonap

internet traffic growthLinkedIn LONAP membership announcement

Exciting to announce that LONAP has Linkedin as another new member. This follows on from the recent announcement of Apple hooking up with the IXP.

AS 14414 LinkedIn joins an exciting roll call of members in what is a rapidly growing marketplace.

Not all readers will be familiar with the internet peering model whereby content providers and eyeball networks meet at an Internet Exchange Point (IXP). This is a means of getting content from providers servers (eg Amazon/Apple/LinkedIn) content to your broadband ISP and thence to your laptop/tablet/phone.  Connecting via an IXP normally makes for lower cost connectivity and almost more importantly better performing, lower latency (read faster page loads) connectivity.

Membership of an IXP is therefore essential for organisations where quality of their customer experience is very important. VoIP service providers for example. Commercial website owners are also able to express faster page loading in terms of improved profitability – the faster the page load the more likely you are to make a sale.

The LinkedIn LONAP membership is yet another great piece of news for the IXP. The internet industry is just an exciting place to be at the moment. Long may it continue. A full list of LONAP members can be seen here.  LONAP is a member owned not for profit organisation.

I should declare an interest as I am on the board of directors of LONAP. It’s a true pleasure to work with Will Hargrave, Andy Davidson and Richard Irving who are time-served veterans of the peering industry.

London, together with Amsterdam and Frankfurt is one of the major meeting points for the worldwide internet community which is very much run on a basis of mutual benefit.

Most recent LONAP post (on growth) here. Loads of other peering related posts can be found here.

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