Differentiate your service from that of other Broadsoft users
Broadsoft provisioning server – PIE by Netaxis
Broadsoft would appear to be the leader in the hosted PBX market. The problem with this is that many Broadsoft based hosted VoIP services will have little to differentiate themselves from the competition. It is a situation reached in the mature on premise market many years ago.
Their customer portals all look the same. The features are all the same. This might be ok from a customer’s perspective but it’s quite likely that all the service providers will be able to do is compete based on price. Broadsoft is not known for its cheap licensing so the point so going to come where provider margins are going to be squeezed and squeezed.
The industry is already consolidating. The biggest problem with consolidation from a VoIP perspective is how to transfer acquired customers over to your own platform. A huge amount of project management is going to be involved with some subscribers needing to be individually managed across. The setup and feature set of the new system need to be identical to the old or you risk upsetting and losing a customer.
The proliferation of Broadsoft does to a certain extent remove this problem. The features of both platforms are likely to be identical so the migration should be straightforward.
Most service providers will not have the resources to be able to customise their customer front ends – what the customer sees when they log into their online account. This is where the Netaxis PIE server comes in. PIE makes the provisioning of new customers simpler and offers customers a differentiated, simpler User Interface. From the service provider this also comes at a cost significantly lower than the Broadsoft product.
Moreover PIE comes with multi country support so if you are planning to offer services in France and Germany (for example) then you can do so in the language native to that country.
Gimme a shout if you want to hear more about PIE or see a demo.
Disclosure. I am doing some consultancy work for Netaxis. I wouldn’t however write something about their products and solutions if I didn’t think they were good.