Business internet olympics

ISPs heave a sigh of relief after end of Olympics

I wrote recently about the effect of the Olympics on internet usage. At the time we had seen a 10% or so increase in ADSL based internet usage as people went online to watch the opening ceremony.

Well the success (hooray) of Team GB prompted even more people to watch the Olympics online. Timico saw a staggering 24% increase in peak ADSL internet usage. Ordinarily this would have caused a problem to our customers because Timico has a policy of not thottling usage – the increase in usage would normally have slowed the performance of their web access.

However in this instance we had had the foresight to order additional capacity as part of our standard planning process and were able to bring it forward so that it timed nicely with the success of Team GB.

Interestingly our customers with homeworkers showed a much lower increase in usage than those with connections into their offices – presumably this was because homeworkers could have the TV on in the corner of the home office and didn’t need to watch online.

Now that the Olympic Games are over everything is back to normal.

Not sure about the name “Team GB” though. What’s wrong with “Great Britain” – would have been far more appropriate under the circumstances. My kids, suitably enthused, have already put their names down as volunteers to help in 2012. I’d do the same if I could be sure of getting in to watch the beach volleyball.

broadband End User olympics

The Olympic Effect

Readers might be interested to know that the Olympic opening ceremony stimulated an increase of almost 10% in internet usage last Friday afternoon.

It will also be interesting to hear whether the consumer ADSL customer community will have seen any changes in the performance of their connection as their ISPs begin throttling to cope.