Categories
Business internet

BT market research into ICT buying habits of SMBs

I am always happy to hoover up any market research data up for grabs and at yesterday’s ISP Forum  BT analyst John Kiernan presented a summary of a study that BT had conducted into the ICT buying habits of 255 small and medium sized businesses.

The following factors were ranked in order of importance:

  • price is the major factor – no surprise here
  • SMBs then wanted to be able to buy services as part of a bundled package
  • the ICT product or service that they bought needed to last/be future proof but SMBs are prepared to try something new
  • SMBs need strong tech and after sales support
  • being local is not a major consideration – only 22% of those questioned felt this was important

Most SMBs look to the internet and their own existing suppliers to keep up to date with products and services. They have little interest in buying as a result of sales calls.

The last couple of years have been tough for UK SMBs with GDP falling for 6 x quarters in a row. According to JK growth was slow or non existent for most SMBs in 2009 and only slightly better for larger business.

A few other sound bites that were interesting:
Only 60% of SMBs have a website.
Only 14% see competitive advantage from ICT – smaller biz recognises it best

Finally what keeps SMBs awake at night? Finding new customers, leaving the recession behind growing their business, profit and cashflow. I can’t see these factors being specific to SMBs however.

I’ve got the slides if anyone is interested – I’m sure that BT would be happy for me to let you have them.

PS that’s the 20 minute talk distilled into a 20 second read 🙂

Categories
broadband Business

BT Launches Fibre to the Cabinet Broadband (FTTC)

Today BT launched Fibre to the Cabinet broadband (FTTC).  The trials as reported in trefor.net were conducted during the later half of 2009. By the completion of the trial phase BT had finished 1,750 installations over three exchanges: Glasgow Half Way, Muswell Hill and Whitchurch, with a fairly high success rate considering this was a trial.  Well done to Lee Martin and the team at BT Wholesale for their work here.

The overall results, we hear, are a ringing endorsement of the technology. The average speed seen is around 25Mbps with the range being between 17Mbps and 39Mbps. Our trialists ran at around the average.

BT is now launching four flavours – two consumer and two business, the latter having the faster 10Mbps uplink. Timico will also be launching the product though we are waiting until there is a little more coverage.

Post trial there are 32 exchanges (2,000 cabinets) enabled in Q1. By May there should be 103 exchanges and a further 63 planned for adding by September. In terms of premises passed there will be 500k by the spring, 1.5 million by the summer and 4 million by the end of 2010.

There are a number of other developments coming down the jungle path of the connectivity world   ADSL2+ Annex M is about to start trialing at BT Wholesale. Annexe M offers the opportunity to trade some downstream speed in exchange for more upstream. We don’t yet have pricing or an indication of the speed improvements though this is not going to be dramatic – a few hundred kbps.

This product does overlap with FTTC but should, when released, be immediately available in all ADSL2+ enabled exchanges. The ADSL2+ rollout will cover 55% of homes by March 2010, and 75% by March 2011. The lag between ADSL2+ and FTTC means there will be quite some time before FTTC is a viable mass alternative.

You might ask what difference does a few hundred kbps make but if a business is looking to use SIP trunks this might mean the difference between making VoIP viable or not.

The one other development being discussed is true QoS over the 21CN network. BT has however been talking about this for a year and a half and whilst Q3 is mooted as a possible launch date don’t hold your breath.

By the way all this came out of the BT Wholesale ISP Forum that is periodically held at the Post Office Tower in London.  A great venue and a great chance for the industry to discuss all things internetty.

Categories
broadband Business ofcom

The Demise of Fixed Broadband

A lively time is being had today at the BT Wholesale ISP Forum. The ISP world is fast moving and with so many changes going on – the move from ADSL Max to 21CN, the introduction of Fibre To The Cabinet, Ethernet in the First Mile – there are always lots of things to talk about.

We had a market presentation given by John Kiernan of the BT Market Research department.  This was largely a regurgitation of this year’s Ofcom Market Report but he also spoke about the move away from fixed broadband to mobile broadband. During the debate from the floor someone mentioned that at the Broadband World Forum in Paris yesterday the talk (presumably by the wireless network operators) was that  wireless broadband was expected to kill off fixed broadband by 2012.

I can’t see this happening in the UK anytime soon although I’m sure that wireless broadband is going to have a big part to play – I use it myself on the move.  Consumers especially are getting more and more tied in to bundles that include their fixed line, TV and broadband. Also fibre brings the potential to provide much faster speeds than are being discussed with wireless broadband (and I know that someone will now tell me you can get Gigabit wireless).

What does concern me is the increase in the pollution of the airwaves which will come with more and more wireless.  I realise we are told it is safe but…