Just finished watching the NokiaWorld webcast. I don’t watch many of these but last week I also happened to dip into the RIM event and it must be said that there is a world of difference between the two. Nokia CEO Stephen Elop appears to be one of the better front men of the big mobile and platform providers though the language he used was very carefully chosen and was filled with sentences that seemed to me to be the product of long days in the marketing department meeting room.
Nokia today launched the Lumia range of smart phones. In Elop’s words “Lumia is light – a new dawn for Nokia”. This is the “big one”. The one that has to work and which has several shirts and a house riding on it.
Based on the Windows Phone OS the Lumia has 6 times more marketing budget