Interesting to see the importance of good web design in action. We have been running a campaign to sell BlackBerry Technical support. Despite not being trendy anymore many businesses out there use BlackBerry and we sell support.
Initially we were seeing quite a bit of interest but not seeing page views convert to new business. The old landing page was too much like a brochure with not enough “call to action”.
This was changed and we have immediately seen a substantial increase in business taken via the web. Over time we are going to systematically evolve our whole web strategy taking on board lessons learnt.